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Rowling webcast will promote new Potter kids club

POSTED: July 31, 2012 4:26 p.m.

NEW YORK (AP) — J.K. Rowling's next book is for adults, but she will be on hand this fall to help promote a new club for kids, the Harry Potter Reading Club.

Scholastic Inc. announced Tuesday that Rowling will participate in a live webcast at noon on Oct. 11 from her hometown of Edinburgh, Scotland, taking pre-submitted questions from her young fans. The discussion will take place on, the website for an online Potter club launched Tuesday by Scholastic.

The club is designed for schools and libraries and parents. It will include discussion guides, a glossary, interactive features and information on community events. Rowling will contribute original commentary. She has a novel for grown-ups out in September called "The Casual Vacancy."

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