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Cat to replace iron on Monoply boards

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POSTED: February 7, 2013 9:36 a.m.
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An image of a cat won the vote to become a token in Hasbro Monopoly games with 31 percent.

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PAWTUCKET, R.I. — The next Monoply game token to pass go and collect $200 will be a cat. After a month of voting online by fans and organizations from 185 countries, the cat has been chosen and will become the newest addition to the classic game from Hasbro (NASDAQ: HAS).

The cat was able to scratch past the toy robot, guitar, helicopter and diamond ring in the Monoply "Save Your Token" campaign by receiving 31 percent of the vote.

In the vote to decide which classic tokens would be saved, the Scottie dog was a clear favorite, eventually securing 29 percent of the vote. Meanwhile, supporters of the iron, wheelbarrow and shoe campaigned vigorously to save their favorites. After a close race, fans weren't hot for the iron, which got eight percent of the vote. The iconic token will be pressed out of service. Despite being a part of life when the token was added to the game in the 1930s, the iron has fallen out of favor with today's fans.

Hasbro will begin to replace the iron with the cat token immediately, and should get the new game in stores in mid to late 2013.

"We know that cat lovers around the world will be happy to welcome the new cat token into the Monoply game," said Eric Nyman, senior vice president and global brand leader for Hasbro Gaming. "While we're a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens."

Hasbro held the "Save Your Token" campaign on Facebook Jan. 9-Feb. 5. Fans can visit Facebook.com/Monopoly to bid farewell to the iron and view additional MONOPOLY "Save Your Token" campaign content.

 

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