The Liberty County Convention and Visitors Bureau has won an award for Best Print Campaign in the Georgia Association of Convention and Visitors Bureaus Best Ideas Competition.
The competition was held in conjunction with the 2016 Winter Meeting in Columbus. According to the GACVB, the competition recognizes and rewards creativity and effectiveness in marketing and advertising in Georgia’s CVBs. The LCCVB won the award for best print campaign with a budget under $250,000.
“In the spring of 2015, we began working on a new marketing campaign that would highlight and show in a simple way the natural beauty of Liberty County,” LCCVB CEO Leah Poole said. “Knowing that many people never see the water and coastline that we often take for granted, we felt that of the thousands of pictures we’ve taken of Liberty County, that several shot while out kayaking really portrayed the message we wanted to pass along. The photo paired with the #no filterneeded hashtag resonates with youth, photographers and those who enjoy nature.”
The ads have appeared in several magazines throughout 2015 and 2016, including Southern Travel and Lifestyle, Georgia Connector Magazine, Georgia Travel Guide, Liberty County Magazine and Southern Living Magazine.
The ads were created in-house, using pictures taken by the Liberty CVB and existing software to add the text and logo.
“It’s very exciting to win this award,” Poole said. “We work hard to create content that will spark people’s interest and encourage them to come explore Liberty County and all we have to offer. Winning this award gives us a confidence boost and lets us know that we’re headed in the right direction.”
GACVB has the winners for each category listed on its website: gacvb.member clicks.net/best-ideas-competition.
Visit the LCCCVB online at www.libertycounty.org or find it on social media platforms, including Facebook, Twitter, Instagram, Pinterest and Periscope as LibertyCVB or on YouTube as Liberty County Convention and Visitors Bureau. Call 912-368-3580 or email tourism@libertycounty.org for more information about tourism and hospitality in Liberty County.