You’ve heard of Black Friday.
For many local shops, there’s an even bigger day on the calendar. It’s Small Business Saturday or Shop Small Saturday, and it’s a campaign that began in 2010 with the aim of getting folks to shop local and support local businesses.
"The majority of the Chamber’s membership is made up of small businesses, as is the backbone of the business community throughout the U.S," Liberty County Chamber of Commerce CEO Leah Poole said.
Her organization participates in Shop Small Saturday by helping the Hinesville Downtown Development Authority get more Shop Small materials, Poole said, though local efforts under committee chair Cathy Thomas of Molly Maxine differ a bit from the national campaign.
"Our strategy for shopping local or small for the holidays taking and editing free commercial-like videos that air leading up to Shop Small Saturday," Poole said, and the Chamber is in the midst of hosting Facebook live events at members’ places of business, "all in the interest of drumming up support for those local folks."
The Chamber’s Holiday Passport is also back.
"This passport requires spending in local establishments but puts the customer into a drawing for a fabulous gift basket just before Christmas," Poole said.
And if that’s not enough to get shoppers to think local and shop small businesses this holiday, then try these reasons on for size, courtesy of the American Independent Business Alliance:
Build community: Shopping local builds and strengthens local relationships because the people you meet live in your community.
Strengthen your economy: Each dollar spent at a local business brings back three times more money to the local economy than $1 spent at a chain retailer and almost 50 times more than $1 spent online.
Lower taxes: According to the AMIBA, local businesses generate more tax revenue per sales dollar.