Kroger is joining forces with the United Service Organization (USO) now through July 6 to “Round Up” support for American troops and their families by giving customers the opportunity to round up their store purchases to the nearest dollar.
For example, a Kroger customer who purchases $19.02 of groceries is urged to “Round Up” their bill to $20 by donating 98 cents. “Round Up” funds will quickly add up to make a world of difference in the lives of the nation’s military heroes.
“This is our ninth year partnering with the USO,” says Felix Turner, corporate affairs manager for Kroger’s Atlanta Division, which includes Georgia, Eastern Alabama and South Carolina. “More than two million U.S. troops are on active duty or are in the reserves today, including some of our own associates. It is an honor to play a role in supporting our troops and their families.”
Kroger has also partnered with the USO through “Honoring Our Heroes,” a multi-faceted program designed to show Kroger’s deep gratitude to our active duty troops, military families, troops transitioning into civilian life and our nation's veterans.
Established in 1941, the USO – a nonprofit, congressionally chartered organization – supports American troops in combat, as well as military personnel on local bases, the National Guard, Guard Reserves and other personnel providing humanitarian aid.
This year’s USO Round Up goal is $225,000. Since 2011, Kroger customers in the Atlanta Division have raised more than $2 million through the annual “Round-Up” and “Honoring Our Heroes” campaigns in support of the USO.