ATLANTA – Kroger customers in the Atlanta Division raised a collective $382,000 through the grocer’s annual “Round-Up” and Honoring Our Heroes campaigns in support of the United Service Organization (USO) – surpassing the Division’s $250,000 goal by more than $130,000.

As part of the “Round-Up” – which was held from June 30 to July 13 – Kroger customers rounded up purchases to the nearest dollar with the difference benefitting the USO. Through this campaign, over $192,000 was raised and will be used to provide financial assistance to brave service men, women and their families.

The two-week, company-wide sales promotion Honoring Our Heroes was held in June and featured hundreds of popular products at special sale prices. Kroger’s family of stores generated $2.3 million to assist the USO –including more than $190,000 from stores in the Atlanta Division.  Participating items included Kroger's own products and others from key partners including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Procter & Gamble, ConAgra and Dannon. 

“The USO ‘Round-Up’ and Honoring Our Heroes sales event are favorites of both Kroger customers and associates alike,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “The outpouring of participation and monetary support shows the affinity that so many in our division have for the USO, service members and their families who make sacrifices for our country.”

Established in 1941, the USO – a nonprofit, congressionally chartered organization – supports American troops in combat, as well as military personnel on local bases, the National Guard, Guard Reserves and other personnel providing humanitarian aid.

Visit www.honoringourheroes.com to learn more about Kroger’s partnership with the USO.