Ecological conservation was the focus of conversation Thursday during the Liberty County Chamber of Commerce luncheon hosted by Keep Liberty Beautiful.

Georgia Conservancy Coastal Director Clay Mobley spoke to about 45 attendees about hot-button environmental issues that affect the coast.

The group aims to mediate relations between the business community and environmentalists, Mobley said.

It is currently active on the Savannah harbor deepening, a controversial Bryan County landfill, the Ogeechee River fish kill, protecting the right whale, the Cumberland Island management plan and conserving Jekyll Island.

Hitting on an issue closer to home, KLB Executive Director Sara Swida introduced amused visitors to group’s mascot, Bag Man, who wears a full-body suit made of hundreds of plastic shopping bags.

The mascot is supposed to inform people that the average consumer uses more than 500 plastic shopping bags per year.

“It’s so important to have all of us use and reuse our resources so that we are protecting our environment and so that our whole world doesn’t become a big landfill,” Swida said.