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Bass Pro Shops and Cabela’s donate rods and reels to local nonprofits
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In celebration of the company’s 50th anniversary, Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside to discover the joys of fishing this Father’s Day. To kick off Gone Fishing, the nationwide movement that gets kids and families connected to nature each summer, Bass Pro Shops and Cabela’s are donating more than 25,000 rods and reels to nonprofit organizations that help kids from all backgrounds connect to the great outdoors.
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