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Business looks for ways to fill deployment gap
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The empty row of seats signals the lack of customer base at RG’s, partly because of the absence of the military. - photo by Photo by John Deike
Due in part to the military deployment, RG’s Burgers and Real Fries is suffering a blowback in sales, a problem that is indicative of many local businesses.
RG’s has lost 20 percent of its business to the lack of troops, and the management is delving into more creative ways to attract Hinesville’s civilian customer base, general manager Bobby Wells said.
Following complaints of high prices, Wells lowered the cost of food, added combo meals and now offers a 50 percent discount to police officers and a 10 percent discount to holders of a military identification card, he said.
Wells is also promoting RG’s by sponsoring local organizations, particularly high school sports teams and the Bradwell Institute marching band, he said.
“I don’t build my business around the military,” Wells said. “I’m trying to reach our civilian network. They’re the ones that live here and make up Hinesville.”
Wells also has outfitted his car with RG’s decals, and he volunteers at the Liberty County Chamber of Commerce in order to help promote his business, he said.
“Our business is set apart from the other fast food restaurants in town because of our customer service, and our regular customers are recognized and greeted by my staff,” Wells said. “...We will receive a boost when the soldiers return, but I want the other people of Hinesville to give us a shot.”
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GPA grows trade, market share
Intermodal volume up 20 percent
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Rubber tired gantry cranes handle cargo at the Chatham Intermodal Container Transfer Facility at the Port of Savannah. The Georgia Ports Authority's Mason Mega Rail project will double rail lift capacity to 1 million containers per year by 2020 - photo by Provided

The Georgia Ports Authority achieved 14 percent growth in March container volumes, moving 355,208 20-foot equivalent unit (TEU) containers.

From July 2017 to March, TEU container trade grew by 9 percent, or 255,786 additional units for a total of 3.08 million, a new record for Savannah.

"Savannah's continued strength is a reflection of our customers' commitment, Georgia's leadership, and the many dedicated service providers, GPA employees and ILA members who come together every day to achieve great things," said GPA Executive Director Griff Lynch. "March marked our 17th consecutive month of business expansion thanks, in part, to a strong economy and growing market share."

Intermodal rail volumes jumped by 20 percent in March and 15.4 percent for the fiscal year to date, for a total of 318,454 containers handled over nine months – another record for the GPA.

"As the numbers show, our rail cargo is growing at a faster pace than our overall trade," GPA Chairman Jimmy Allgood said. "This is important because rail is playing a key role in our responsible growth strategy. We anticipate our rail infrastructure investments to take 250,000 trucks off the road each year by 2020."

The GPA recently broke ground on its Mason Mega Rail Terminal, on which the Port of Savannah will build 10,000-foot unit trains within its own footprint. From the expanded rail infrastructure at Garden City Terminal, Class I rail providers CSX and Norfolk Southern will provide direct rail service to major Southeast and Midwestern markets from Memphis to St. Louis, Chicago to Cincinnati.

An added benefit is that the Mason Mega Rail project will move all rail switching on terminal – improving vehicle traffic flow around the port.

In August, the GPA will open its Appalachian Regional Port in Murray County. Located in an industrial belt, including the production and export of carpet and flooring, automobiles and tires, the ARP will provide an alternative to all-truck transit to Northwest Georgia.

Each round-trip container moved via the Appalachian Regional Port will offset 710 truck miles on Georgia highways.

March was also a strong month for roll-on/roll-off auto and machinery units at the Port of Brunswick and Ocean Terminal in Savannah. Colonel's Island Terminal in Brunswick handled 66,144 cars, trucks and tractors, while Ocean Terminal added 4,050, for a total 70,194, a 17.2 percent increase.

"The global economy is thriving and our volumes are following suit," Lynch said. "As existing accounts grow their footprint in the expanding auto facility in Brunswick, Georgia's competitive logistical advantages are drawing additional business across all of our docks."

Lynch noted that for the fiscal year to date, Mayor's Point breakbulk terminal in Brunswick grew by 44 percent (34,515 tons) to reach 112,728 tons of forest products. At East River Terminal, bulk cargo expanded by 34 percent July-March (189,918 tons) for a total of 750,384 tons.

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