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Hospital adds job to communicate with public
ap Harwell pic
Liberty Regional Medical Center's Marketing Director René Harwell - photo by Alena Parker / Coastal Courier
Included in the recent wave of new physicians and available services at Liberty Regional Medical Center, René Harwell has become the hospital's new public face as marketing director.
"Due to the growth in the area, the improvement in services and the addition of new physicians, the hospital authority feels it is important to have a more effective marketing program," LRMC CEO Scott Kroell said.
But Harwell is not new to marketing and public relations. She comes to the hospital with experience in both areas.
The Liberty County native worked in marketing at Coastal Communications for nine years and the Coastal Bank for 23 years.
"So I was kind of a fit for this position," she said.
Expertise and enjoyment go hand in hand for her.
"I like the environment, being in the hospital setting and working with the people here," she said.
"To have so many employees, everyone seems to mesh, everyone seems to be happy, to be enjoying their job," Harwell said. "I think that's a lot to be said of that, for an organization of this size."
Her new position has her working at developing business partnerships while getting the word out to the public about the hospital's evolving technology and services.
As a former Rotarian and past Chamber of Commerce board member, Harwell also contributed her already established area contacts to the position.
Since her arrival, Harwell has worked to bring about community involvement by hosting a recent Chamber of Commerce's After Hours gathering.
Harwell is looking to focus on promoting the hospital's wellness programs, health screenings and classes.
She explained how the hospital wants to promote prevention and healthy living, while providing services to various health issues.
"We have some of the finest physicians here...we have the latest technology here," she said. "So people don't have to drive to Savannah or Jesup or places like that to have procedures done."
"We provide the types of services that are comparable to anywhere," Harwell said.
She described herself as "community-oriented," and "always been interested in healthcare."
Kroell said he hopes Harwell's position will "help to give the public the information they need to make informed medical decisions."
Harwell spearheaded the hospital's participation in National Alert Day on March 25 with the American Diabetes Association. For most of the day, the hospital provided free blood sugar screenings and general information on disease detection.
The hospital is funding the director of marketing position at approximately $55,000 per year, according to Kroell.
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