ATLANTA — Nearly 77 percent of shoppers said they would financially assist our nation’s troops and their families if they were offered a simple, inexpensive option to do so.
Kroger’s Atlanta division, which includes Hinesville, is giving its customers that opportunity by expanding its partnership with the USO.
Through Saturday, all stores in the Atlanta division are encouraging customers to round up their bills to the nearest dollar. In doing so, shoppers will help provide financial assistance to support service men, women and their families.
For example, if a customer spends $99.07 on groceries, he or she can round up the bill to $100. Those 93 cents will be donated to the USO.
Last year, Atlanta division customers united to raise more than $192,000 during the “Round Up” campaign. This year, the goal is to raise $200,000.
“Kroger is proud to provide our shoppers with opportunities to support our troops,” said Glynn Jenkins, director of communications and public relations for the Atlanta division. “This is our 73rd year partnering with the USO, and we have and will continue to be honored to play our part in serving the military families in our communities.”
Since 2011, Kroger customers in the Atlanta division have raised more than $1 million through the grocer’s annual “Round Up” and “Honoring Our Heroes” campaigns in support of the USO. The “Honoring Our Heroes” promotion featured hundreds of products at special sale prices with proceeds supporting USO.