By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
How to use social media positively as the platform continues to grow
Facebook garnered 1 billion visits in one day last Monday for the first time ever, so how can you use it in a productive way? - photo by Payton Davis
If you scrolled through your Facebook timeline last week, "liking" friends' posts and watching the Internet's most popular videos, then you helped make history.

Facebook founder Mark Zuckerberg announced that for the first time, 1 billion users visited the social media site in a day last Monday, according to CNN.

Zuckerberg made the announcement last Thursday via of course his Facebook profile.

"On Monday, one in seven people on Earth used Facebook to connect with their friends and family," Zuckerburg posted. "When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it's just the beginning of connecting the whole world. I'm so proud of our community for the progress we've made."

Chris Matthews of Fortune magazine wrote Facebook typically reports the average daily users over a month's course. For example, 968 million daily active users logged into the site on average in June.

This milestone has also been anticipated for awhile, Matthews reported.

"The 1 billion number is also different from the number of total accounts used more than twice a month: Facebook surpassed 1 billion active accounts in 2012, and now has 1.5 billion active accounts," according to Fortune.

And if Zuckerberg and company's initiative meets its goals, the site's base of users could triple, a Business Today report indicated.

The purpose of the inititiative centers around the idea of Facebook hitting the 4.5 billion-user mark by "helping bring people online" in Africa and India among 15 other countries, according to Business Today.

So as Facebook continues to grow and influence lives, what can users do to utilize their profiles in positive ways?

Use it to complement life's best moments rather than dominate them, experts said.

Sally Wadyka of spoke to James Fowler, University of California, San Diego professor, to understand some of Facebook's benenficial qualities. Sharing pictures and videos of life events with long-distance friends or relatives maintains connections and will more so as technology continues to improve, Fowler told Wadyka.

"Words arent the only contagious posts, it seems," Wadyka quoted Fowler saying. "Seeing pictures and videos of our friends makes online communication more like seeing them in person. And as virtual life becomes more real, its emotional impact increases.

Users can also use it to bolster their love lives and sense of faith.

Facebook's all about matchmaking, and the data proves it, Chad Brooks of Business News Daily wrote.

"Research shows that nearly 60 percent of singles will friend someone new on Facebook after meeting them in person. If they like what they see, 25 percent are likely to contact their new love interest via Facebook," Brooks wrote. "Once the courting is over, nearly 40 percent of those social networking adults will update their relationship status on Facebook, with just 24 percent telling their friends first."

In addition, Marie Osborne wrote for getting rid of negativity, bringing in positive influences and putting thought into the things she posted helped her remain positive and show her faith through Facebook.

"I wonder if we all approached social media more mindfully, if the World (Wide Web) might be a better place. For everyone," she wrote.
Sign up for our e-newsletters