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Google joins Georgia State Parks to promote Get Outdoors Georgia
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ATLANTA — Google Inc. has joined the Parks, Recreation and Historic Sites Division of the Georgia Department of Natural Resources as a sponsor of the “Get Outdoors Georgia” campaign.
The multi-year initiative, planned by Georgia State Parks & Historic Sites, focuses on family-friendly, nature-based, outdoor recreation throughout the state. Google will provide strategic resources, a suite of services and support that will dramatically improve the overall Web site capabilities and expand the scope of the GO Georgia campaign.
Best known as an Internet search engine and pioneer in online advertising, Google will provide expertise and services, including the use of Google’s Adwords, Analytics, Maps, Google Earth, YouTube, Picasa and Google Gadgets. As a founding sponsor, all events will include Google branding, including events at state parks and historic sites, offsite events and user-generated and customized sponsored events.
GO Georgia is scaleable for use by city and county parks and recreation agencies and other recreation service providers who are interested in incorporating GO Georgia in their own efforts. The campaign is set to launch in June.
According to a 2007 report from the Trust for America’s Health, Georgia was one of the heaviest states in the union, ranking 14th for adult obesity and 12th for overweight children, with 16.4 percent of youth overweight or obese. Among the 50 states and District of Columbia, Georgia has the 13th highest inactivity rate, at 25.9 percent, and ranks 17th on the poverty scale, at 13.1 percent. The state rankings for adult obesity are based on three years of data, 2004-2006, from the U.S. Centers for Disease Control and Prevention’s Behavioral Risk Surveillance System. The youth rankings were based on the National Survey of Children’s Health, a phone survey of parents of children ages 10 through 17 conducted in 2003 and 2004 by the U.S. Department of Health and Human Services.
One of the few states with such a wide diversity in its geography and topography, Georgia includes mountains, grasslands, swamps, wetlands, canyons, rivers, lakes and coastal areas.
The Department of Natural Resources operates 63 state parks and historic sites that offer camping, hiking, fishing and a number of other activities on more than 84,000 acres of public land.
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