SAVANNAH, Ga. (AP) — Savannah tourism officials say recent numbers show that the average visitor for trips to the Georgia city is younger and that spending is up.

The Savannah Morning News reports (http://bit.ly/Li1UTd) that the average visitor for day trips and overnight visits is in his or her early to mid-40s, which is younger than in 2010.

The 2011 tourism numbers also show that the average daily spending per party of overnight visitors is $507.

Charlie Brazil, chairman of the board of Visit Savannah, says that marketing efforts have been aimed at younger, more affluent visitors.

Officials say that Visit Savannah beefed up its digital marketing efforts in 2011, utilizing social media such as Facebook, Twitter, YouTube and Pinterest more aggressively and launching a mobile Internet site.

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Information from: Savannah Morning News, http://www.savannahnow.com