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What really went wrong with Olafs Frozen Adventure
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FROZEN -When the newly crowned Queen Elsa accidentally uses her power to turn things into ice to curse her home in infinite winter, her sister, Anna, teams up with a mountain man, his playful reindeer, and a snowman to change the weather condition. (Disney) ANNA, OLAF, KRISTOFF - photo by Herb Scribner
Moviegoers expressed frustration late last month over Olafs Frozen Adventure, a 21-minute short film that played before Pixars recent film Coco.

And now, critics are retrospectively investigating what went wrong with the short.

Though Coco earned $402 million at the box office worldwide and earned rave reviews, the Olaf opening short did not sit well with critics or fans. People said they hated the short film because it ran too long and didnt have the heart and soul that other Pixar shorts have had in the past. It even received a 36 percent from audience members on Rotten Tomatoes. In fact, Mexico started cutting it from theaters due to the outrage.

Pixar and Disney have since removed the short film from all "Coco" showings, according to Mashable. The removal began Dec. 8.

Voxs Alissa Wilkinson wrote a retrospective look at why the short film sparked controversy and flopped, despite the popularity of "Frozen."

For one, few saw the lengthy short film coming, she wrote. Moviegoers didnt expect to see a 21-minute film before Coco." Some viewers expressed worry that they attended the wrong movie because Olaf's short ran so long.

Most anyone whos seen a Pixar film knows theyll see a short before the film thats not the problem, Wilkinson wrote. And if 'Olafs Frozen Adventure' were, say, four and a half minutes long, even those who are sick to death of 'Frozen' would probably have forgotten about it by the time 'Coco' was over. But if youre not prepared for that 21-minute runtime, 'Olafs Frozen Adventure' feels interminable, as if it will never end.

Wilkinson wrote that the short film's origins also posed a problem. It was meant for TV, which didn't translate well into cinema.

Indeed, Olafs Frozen Adventure began as a concept for a TV holiday special set to air on ABC. But Disney and Pixar later dropped it in favor of putting it before Coco," a decision they made in June.

Advertising and promotion are another reason the short film wasn't well received. According to Mashable, some consider the Frozen short to be Disney self-promotion. Critics said Disney took advantage of Pixar's trust with the audience to promote its own material.

To their credit, Disney did let audiences know that "Olaf's Frozen Adventure" was coming. Back in June, Disney announced that the short film would play before Coco, even mentioning that the adventure story would be 21 minutes, according to the Deseret News.

Its a perfect pairing," said John Lasseter, chief creative officer for Disney/Pixar animation, to USA Today at the time. "Theyre both beautiful, heartfelt films about families and how people carry traditions forward. I cant wait for audiences to get to see both of these terrific projects together on the big screen.

Ultimately, fans wont have to worry about the film anymore, and it serves as a learning lesson for Disney moving forward.

Meanwhile, audiences in the U.S. no longer have to contend with 'Olafs Frozen Adventure' if they go to see 'Coco' and thats a good thing. 'Coco' is plenty capable of standing on its own as an enjoyable, beautiful film. No snowmen are necessary, Wilkinson wrote.
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