ATLANTA — Kroger’s Atlanta Division and the American Cancer Society are partnering for an in-store campaign that starts today and runs through Feb. 27 to raise awareness and funds to help fight cancer.
During the fundraiser, Kroger stores in Georgia, eastern Alabama and South Carolina will encourage customers to donate to ACS by buying $1 “footprint” icons at checkouts as an extension of ACS’ signature fundraising event, Relay For Life, in which cancer survivors are cheered on while taking the first lap around a track. Kroger’s goal is to raise $200,000.
“With more than 1.5 million new cancer cases diagnosed each year, Kroger is committed to raising awareness and support for those whose lives have been changed by this disease,” said Glynn Jenkins, spokesman for Kroger’s Atlanta Division.
“Kroger has been a wonderful partner of ours, and we continue to be amazed at the dedication of Kroger customers and associates in fighting cancer,” said Lindsi Pearson, senior director of community engagement for the South Atlantic Division of the American Cancer Society.