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Kroger to aid people living with muscular dystrophy
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ATLANTA – The arrival of March signaled the start of Kroger’s Atlanta Division annual Muscular Dystrophy Association fundraiser, where customers are encouraged to purchase $1 green shamrocks or $5 gold shamrocks at their local stores’ cash registers. The fundraiser ends April 4 with a goal of raising $410,000.
Muscular dystrophy, a group of genetic diseases that causes progressive muscle weakness, affects more than a million Americans a year, which makes raising awareness about the disease and finding a cure imperative. According to the MDA, the financial cost for medicines and treatment for persons diagnosed with muscular dystrophy is in the range of $500,000 a year.
The MDA is a national voluntary health agency comprised of scientists and citizens aimed at conquering neuromuscular diseases. MDA contributes 78.4 cents of every dollar raised to research, services and education — providing those diagnosed with a national network of 230 hospital-affiliated clinics along with a support system, practical information and essential services to improve their overall well being.
“Kroger is devoted to helping the Muscular Dystrophy Association raise awareness about the disease and help the MDA provide services that include diagnosis and follow-up care, summer camps and support groups,” said Glynn Jenkins, director of communications for Kroger’s Atlanta Division.
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