Soon there will be more choices for those who want to start or maintain a fitness regimen.
Workout Anytime, based in Atlanta, is expanding across the state and will be opening a new location in Hinesville by the end of 2019, according to Randy Trotter, Anytime Fitness senior vice president of development. The actual location cannot be divulged, yet, as it is still in negotiations, Trotter said.
The company follows a 24-hour, seven-day-a-week fitness concept and has 150 units across the country, according to the company website at workoutanytime.com.
Trotter told the Courier the company often locates in small to medium markets, like St. Marys in Camden County, Ga., and Sumter in neighboring South Carolina.
“We go into a small town like Hinesville and we’ll put in 7,000 or 8,000 square feet of pure fitness equipment,” he said. “We have locker rooms and showers.”
Trotter said the company tries to encourage more people to take charge of their health and fitness by providing month-to-month memberships at lower costs, like a $19 basic monthly membership, and by being as convenient as possible for clients. He said Workout Anytime locations can be found in supermarket-anchored strip centers, so customers can get in and out quickly, any time of day.
“The biggest driver aside from a clean gym with great equipment is a convenient location,” Trotter said.
The company was founded by fitness veterans John Quattrocchi and Steve Strickland, according to the website. The founders built their company based on the motto “Think big, keep it simple and do it with integrity,” according to workoutanytime.com.
Workout Anytime uses Matrix Fitness brand equipment, according to its website, and installs polypropylene, anti-microbial flooring in their gyms which they claim is “durable, easy to clean and maintain.”
Trotter said the company assists its franchisees by finding locations and helping with rent.
“We always hire local,” he said. “We’ll hire around six trainers and three staff to run the (Hinesville) club.”
Trotter said Workout Anytime also encourages community engagement but leaves the choice of charitable events up to each local franchise owner.
“We do give discounted memberships to firemen, policemen and emergency medical responders,” he said.
When asked if Workout Anytime can compete with the various gyms and fitness centers in the Liberty County area, including on Fort Stewart, Trotter said it can.
“Fitness is a new medicine,” he said. “People have heard all the facts about fitness and health.”
He said more people of all ages are joining gyms.
For more information, visit workoutanytime.com.