DULUTH — The Georgia Highway Contractors Association has launched a campaign to generate awareness about road construction careers.

Fast Lane to Jobs seeks to educate prospective workers about careers in highway construction and connect them with jobs.

“The passage of the $1 billion transportation funding bill by the Georgia Legislature in 2015 has increased the need for highway construction workers in our state,” GHCA Executive Director David Moellering said. “Across the state, our members have job openings that need to be filled.”

The centerpiece of the campaign is a website, GeorgiaRoadJobs.com. In addition to information about, the site includes average salaries, typical career paths and an interactive map showing which highway contractors are hiring around the state. The website also features videos and testimonials with highway workers. Another goal of the campaign is to raise awareness among women about career possibilities in construction.

Along with digital marketing, GHCA is promoting the website through various jobs-related agencies, technical colleges, high school career counselors and nonprofits that promote construction-related careers. The highway construction industry is one of the few not requiring a high school diploma, college degree or experience. While the work can be difficult, the average pay is high and there are opportunities for advancement.