It isnt easy to understand millennials.
The up-and-coming generation, generally labeled as anyone born between 1980 and 2000, are blazing their own trails of customary norms. For instance, researchers are still trying to figure out where and how millennials shop. And other researchers are attempting to understand why millennials are driving less than their parents.
But if theres one thing that isnt being questioned about millennials, its where they want to work.
According to research from Global Tolerance, an international social change consultancy, 62 percent of millennials in the workforce say they want to work for a company that has a positive influence on the world.
The survey, which looked at 2,000 employed persons in the U.K., found that more than half would choose meaningful work over a higher salary, and 53 percent said theyd work harder if they knew they were making a difference for others.
According to Simon Cohen, founder of Global Tolerance, such findings hold big implications for todays business owners.
By creating a culture and environment which has values that are meaningful and aligned with those of staff, people are more motivated to work for you and will bend over backwards for things that they believe in, Cohen said.
The desire to be aligned with corporations that have a positive influence isnt confined to millennials within the U.K., either.
According to a study from Bentley University, 85 percent of American millennials say they want to work for a company that is socially responsible and completely ethical. Ninety-five percent of the surveys respondents agreed that a companys reputation matters, and nine out of 10 said a companys social efforts are important factors to consider when they apply to work at various places.
Millennials tend to be self-confident, creative, optimistic, energetic, social-mined and highly innovative, said Megan Abbott, founder of Fruition Personal Coaching, in an interview with Forbes. These characteristics can reap huge rewards for employers who are willing to understand the total package they come delivered in.
So why are millennials so concerned about ethics and positive social involvement in the workplace? Most experts say its because millennials simply dont trust big business.
According to the 2015 Millennial Consumer Study from Elite Daily, almost all respondents between the ages of 18 and 35 said they value authenticity more than content which probably explains why millennials prefer blogs and peer reviews of products over the marketing techniques used by businesses.
Theyre used to not trusting CEOs and politicians and just corporations in general, said Dan Schawbel, founder of management consulting firm Millennial Branding, in an interview with Entrepreneur. Thats why they like blogs so much. Blogs, they feel, are written by individuals, theres not typically an agenda.
In todays business world, CEOs and managing directors are learning that in order to recruit and keep a talented millennial workforce, they have to offer more than just a paycheck.
Essentially, Millennials are looking for a work family, reads the Millennials in the Workplace Summary from Bentley University. They are willing to sacrifice to ultimately achieve security for their families and work where they are valued and are providing value.
The up-and-coming generation, generally labeled as anyone born between 1980 and 2000, are blazing their own trails of customary norms. For instance, researchers are still trying to figure out where and how millennials shop. And other researchers are attempting to understand why millennials are driving less than their parents.
But if theres one thing that isnt being questioned about millennials, its where they want to work.
According to research from Global Tolerance, an international social change consultancy, 62 percent of millennials in the workforce say they want to work for a company that has a positive influence on the world.
The survey, which looked at 2,000 employed persons in the U.K., found that more than half would choose meaningful work over a higher salary, and 53 percent said theyd work harder if they knew they were making a difference for others.
According to Simon Cohen, founder of Global Tolerance, such findings hold big implications for todays business owners.
By creating a culture and environment which has values that are meaningful and aligned with those of staff, people are more motivated to work for you and will bend over backwards for things that they believe in, Cohen said.
The desire to be aligned with corporations that have a positive influence isnt confined to millennials within the U.K., either.
According to a study from Bentley University, 85 percent of American millennials say they want to work for a company that is socially responsible and completely ethical. Ninety-five percent of the surveys respondents agreed that a companys reputation matters, and nine out of 10 said a companys social efforts are important factors to consider when they apply to work at various places.
Millennials tend to be self-confident, creative, optimistic, energetic, social-mined and highly innovative, said Megan Abbott, founder of Fruition Personal Coaching, in an interview with Forbes. These characteristics can reap huge rewards for employers who are willing to understand the total package they come delivered in.
So why are millennials so concerned about ethics and positive social involvement in the workplace? Most experts say its because millennials simply dont trust big business.
According to the 2015 Millennial Consumer Study from Elite Daily, almost all respondents between the ages of 18 and 35 said they value authenticity more than content which probably explains why millennials prefer blogs and peer reviews of products over the marketing techniques used by businesses.
Theyre used to not trusting CEOs and politicians and just corporations in general, said Dan Schawbel, founder of management consulting firm Millennial Branding, in an interview with Entrepreneur. Thats why they like blogs so much. Blogs, they feel, are written by individuals, theres not typically an agenda.
In todays business world, CEOs and managing directors are learning that in order to recruit and keep a talented millennial workforce, they have to offer more than just a paycheck.
Essentially, Millennials are looking for a work family, reads the Millennials in the Workplace Summary from Bentley University. They are willing to sacrifice to ultimately achieve security for their families and work where they are valued and are providing value.