Parker’s, one of the nation’s leading foodservice and convenience store companies, recently promoted Chief Marketing Officer Brandon Hofmann to Vice President of Marketing.
In his new position, Hofmann is responsible for managing the company’s Marketing department, which is comprised of food service, loyalty, graphic design, branding, price book, center store category management, social media and advertising professionals who are all focused on enhancing the customer experience at Parker’s.
Hofmann excels at marketing the company’s award-winning, Southern-inspired Parker’s Kitchen food as well as all in-store merchandise. An acclaimed marketing and branding expert, he also creates complex, multimedia campaigns that keep Parker’s top-of-mind among customers in coastal Georgia and South Carolina.
“At Parker’s, all gross profit, other than gas, is driven by Brandon and his department,” said Parker’s CEO Greg Parker. “Brandon is a marketing genius who has truly earned his recent promotion. He has been loyal to Parker’s since he began as a Customer Service Representative at the age of 19. Brandon is someone I completely trust to expand our brand and to market our award-winning Parker’s Kitchen concept as we continue to grow in new and existing markets.”
Hofmann will celebrate 22 years with Parker’s in February. Originally from Philadelphia, Pa., he currently resides in Guyton, Ga.
Founded in 1976, Parker’s was recently honored as the 2018 Convenience Foodservice Leader of the Year by Convenience Store News. The company has earned accolades for its new Parker’s Rewards loyalty program, award-winning Fueling the Community charitable initiative, innovative mobile app and acclaimed PumpPal program, which has saved customers more than $10 million since its inception.
Parker’s has been ranked on Inc.’s elite list of the top 5,000 fastest-growing private companies in the U.S. for four consecutive years, has been recognized by USA Today for its impressive food selection and has earned raves as a top-rated restaurant on TripAdvisor. The company employs nearly 1,000 individuals throughout the region and completes more than 125,000 transactions daily.
Parker’s is strategically redefining America’s convenience store industry, offering customers high-quality products, freshly prepared food and superior customer service at 54 retail stores throughout southeast Georgia and South Carolina. Headquartered in Savannah, Ga., Parker’s has a commitment to exceeding customer expectations and has repeatedly been recognized as one of the nation’s leading convenience store companies. Foodservice is a specialty, featuring Parker’s Kitchen favorites like hand-breaded Southern Fried Chicken Tenders, tender bone-in chicken, made-from-scratch mac ‘n’ cheese, a breakfast bar and daily specials. The company’s popular PumpPal loyalty program, which includes more than 150,000 members, has saved Parker’s customers more than $10 million to date. For more information about Parker’s, visit www.parkersav.com.