The Coastal Courier and Bryan County News took home top awards from this year’s Georgia Press Association 2014 Advertising Conference and Awards Banquet, held April 3-4 at Lake Blackshear Resort in Cordele.
“We are really pleased to be recognized again by the Georgia Press Association as a leader in creative advertising for our customers,” Courier and BCN publisher Mark Griffin said. “Sue
Nelson and our staff of account
executives and ad designers deserve a lot of credit for excellent work. Of course, we appreciate our local advertisers who make it all possible.”
The Courier received the coveted crystal Advertising Idea of the Year award for its Liberty County Homeless Count ad. This ad also took first place in the service/institutional category.
Nelson, retail advertising manager for the Courier and the Bryan County News, said winning the Advertising Idea of the Year award “is a big deal.”
She explained that the names of all first-place winners with wins in different categories, such as Best Black and White ad, are placed in a pot designated for each newspaper division, such as daily or weekly newspapers. The names drawn from the pots take home the Advertising Idea of the Year award for the year.
“This is the fourth time the Courier has gotten Advertising Idea of the Year award since 1995,” Nelson said.
The Courier’s advertising staff also was awarded first place in the health-care category for its Liberty Regional Medical Center Imaging Center ad, and first place for its Vanity Day Spa & Salon online banner ad.
The Bryan County News won a first-place award for its New Life Church small page ad.